Allianz Allsecur

Year 2013
Agency Heye

Development of a performance oriented actions for the Allianz Allsecur Autumn Campaign.

Goals

Easy and fast rate making
High involvement
Higher sales on mobile and online ads

Implementation on

Interactive banner ads
Landing Page
Display/Search/Retargeting Campaigns
Allsecur.de Website
Mobile Website

Use of a „Schnellrecher“ that makes it possible to find your automobile insurance prize with only five informations. Easier and faster than any other Automotive Insurance Company.

We introduced „Marten den Marder“, a mean marten whos only target is to destroy cars but always fails, as testemonial for AllSecur to enhance the mouldy image and to give the Insurance Company an emotional touch. 

Within the performance campaign Marten played a leading part as well. With every enterd data the users were fighting against Marten in small funny animations. With entering the last bit, they were able to beat him.