Mammut

Year 2014
Agency Heye

#Project360 is a long-term digital communication concept that offers a real benefit for alpine hikers and opens up new views on alpine sport for everyone. It was launched with a n attention-getting first ever 360° ascent of the Eiger Nordwand by Dani Arnold and Stephan Siegrist, that was accompanied by massive media reports.

Digital communication on the highest level, that is Mammut #Project360; a digital communication concept with breathtaking video and photo footage.

With #Project360 we created the first vertical street view as a digital communication concept literally on the highest level. Step by Step users can climb up several Mountains to enjoy the amazing view in 360° from their couch.

Additional content in the form of history, videos, descriptions and mountain criteria enrich the experience.

With one click users are directed to the products the climbers used during the ascent and can buy them directly from the mammut shop.

The gigantic project was preceded by intensive preparation.

Everything was planned in detail: Equipment like backpack and camera rig was developed and tested, the mechanics to make capturing the footage for the climbers as easy as possible as well as the process of stitching together the footage in a proper way after taking the pictures.

To take the experience one step closer to users and clients we brought our content to life as an augmented reality solution in combination with Oculus Rift instore as well as on tradeshows.

The Eiger Northface was just the beginning of a completely new way of digitally mapping the most important mountains worldwide.