bulthaup

Year 2013
Agency Interone

Pitch for the digital camaign and realignment of bulthaup.

To create a living digital platform, made up of several websites, that informs, fascinates and creates long term relationships with various target groups. A platform which represents the brand’s core values and leads consumers to the POS.

A digital product which represents its bulthaup identity and thus should match the brand’s intellectual, contentual, aesthetic and qualitative standards.

Bulthaup.digital takes into consideration a great variety of persons in different countries and with different habits. From first contact until after the sale.

1. We understand bulthaup.digital as a digital bulthaup product that has to match the brand’s high standards in every regard. Form follows function that serves people.

2. bulthaup.digital is not a website but permeates every aspect of life and accompanies the most diverse kinds of users from first contact to long after the actual purchase.